In September of 2020, our family visited Fredericksburg Texas for the first time. We were enamored by the charm the city exuded, but surprised by the lack of homes that prioritized design, amenities and a premium guest experience. We knew we had identified a market opportunity and immediately found a realtor to find a diamond in the ruff. The problem was that we missed a small window of opportunity and suddenly everyone else was too. With the help of our savvy realtor, we ended up finding an off market property. While it was not at all the type of property we had originally envisioned, we knew that with our vision, we could transform a modest 1200 sq ft ranch into a unique boutique stay that would book out every weekend.

Storytelling is an important part of our process and that is what we started with. The home was modest and it needed a strong statement and vision to stand out amidst growing competition. We accomplished this by choosing to be intentionally different and curating our design vision all around the Lone Palm, a Palm Springs meets Tulum inspired oasis with curated and DIY pieces from all over the world. We wanted guests to feel transported during their stay. 

Moreover, we recognized the value of enhancing outdoor spaces not just to expand the living and entertainment area but also because many properties in the area overlooked this feature as a significant amenity. Prioritizing the addition of a pool in the outdoor space, we aimed for quick installation to begin hosting guests as soon as possible. Thus, we chose a prefabricated container pool, which quickly became the focal point of our design strategy and helped us surpass all nearby properties in performance. For this project, we also decided to install a distinctive gas strut window that connects to the outdoor patio bar, enhancing the space and fostering a seamless transition between indoor and outdoor experiences for our guests. And of course, it would not be “The Lone Palm House” without a lone palm, so we planted a Palm!

We opened the home to guests in June of 2022 and immediately started getting bookings. Our summer calendar was booked at 95% occupancy within our 2nd month of opening. The Lone Palm exceeded our expectations with daily revenue management, unparalleled communication with guests and exceptional hospitality. In 2023 we closed our year at $135K gross revenue.